Lines are out of fashion. Circles are back!

Lines are out of fashion. Circles are back!

Don't find yourself out of fashion. Discover Reloop clothes and join our circular fashion revolution. Circular model is thinking about the entire lifecycle of an item of clothing. It starts with clever design, right choice of materials and sustainable production methods and moves right through to end of life. The whole system is designed to let us re-use the item again and again. Come and set the circular trend with us. Lines are out of fashion. Circles are here! Let’s reloop! 

Reading Lines are out of fashion. Circles are back! 5 minutes
reading time: 6 minutes 

Specifically...

the Circular approach to the fashion industry

Wait. What is this? Circular model is thinking about the entire lifecycle of an item of clothing. It starts with clever design, right choice of materials and sustainable production methods and moves right through to end of life. The whole system is designed to let us re-use the item again and again. Every ending is considered a new beginning, where the clothes and the materials they are made from are not thrown away but relooped back into the system.

Why is linear not cool any more? Over the past years, very few of us have been ever thinking of what exactly happens to the t-shirt we wore out. Well. With the “buy, use, throw away” approach, it clearly ends up on top of a pile of trash. Yet, with limited resources and such an extensive consumption, we can’t afford this waste. Instead, we need to reloop our thinking a little bit. Actually… rethink it a lot. We need to join the ends of the line together to make a circle, that will keep on looping in a sustainable way. 

And here’s why:

Our world has certain resources that are finite, and others which can be regenerated endlessly when managed in the right way. Moving towards renewable resources is essential if we are to maintain human life on our planet long-term. By moving to a circular system, we can ensure that resources don't run out. But besides choosing the responsible resources, we can also prevent waste in all its forms and turn this waste into a new material, instead of letting it rest in peace on a pile of trash. 

But can you really fully make a loop? Can you really design a t-shirt that will fully return to the system with zero waste along way? It can be a challenge – but it is possible. Yet, just because the work is difficult, that does not mean that we should not try. Here at Reloop, we aim for a 100% circular approach. We may not always succeed in this goal – but we always do our best – and encourage you to do the same. 

How does Reloop Wear reloop the fashion world? 

Here at Reloop, our clothes are carefully thought through and each item is designed to allow for the return to the system. For example, a circular cotton blouse will always be 100% organic – including the labels, and even the thread they are sewn on with. We do our best to use only certified fabrics, dyes and trims. Where synthetic fabrics like polyester are used, these are made from recycled PET bottles. Again, the labels and thread match the base material. Making sure that all components come from the same source, makes recycling these clothes much easier, and ensures that everything can be looped back into the system. We also make sure that all our clothes will last as long as possible by selecting high quality materials and testing them thoroughly before presenting to you. 

So what happens after the clothes are designed?

When you buy Reloop Wear design clothes, you can rest assured that we have created the items with circular design in mind. We'll send clothes out in eco-friendly compostable or reusable packaging, and offer repair kits allowing you to prolong the life of your garment. The entire business model is designed around the product life cycle and ensuring the resources we use can be safely disposed of back to the loop. 

Your clothes should last a good long time. But when the time finally comes to say goodbye, you can send your old clothing back to us, so we can reloop it for resale or recycling. We will examine each garment to see whether it can be reused, or should be recycled. If it is suitable for refreshing, repairing and reselling – we'll do just that, on the preloved section of our site. If it cannot be worn any more, we'll direct it to the appropriate recycling scheme. Clothes can be either biodegraded or recycled into new yarn, or sent for a second life as cleaning cloths, insulation materials etc.

Don't find yourself out of fashion. Discover Reloop Wear's clothes and join our fashion revolution. When we think things through and work together, we can close that loop and keep relooping. Do you want to follow the latest fashion trends? Come and set the circular trend with us. 

Lines are out of fashion. Circles are here! Let’s reloop! 

 

Text by Elizabeth Waddington

 

Sources:
[1] Ellen MacArthur Foundation, “A New Textiles Economy: Redesigning Fashion's Future,” Ellen MacArthur Foundation, 2017

1 comment

Marta

Marta

Let’s reloop!

Let’s reloop!

Leave a comment

All comments are moderated before being published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.